Middlesex District Dental Society presents
2025 Trends in a Dental Practice's Online Presence
Speaker: Patti Williamson
Date: Wednesday, November 13, 2024
Time: 6:00 pm Registration & Dinner
7:00-9:00 Lecture/Presentation
Event Overview
Patients miss the opportunity to get optimal care when they do not understand the value and benefits of treatment. Simple principles on how to present treatment plans to your patients are vital if you or your staff are going to effectively communicate the need for care. These skills determine whether a patient commits to starting treatment or decides to “wait and think about it.” The same rules apply whether the doctor is treatment planning for a crown or an extensive implant case.
Course Objectives
Website Considerations
- Branding, Messaging, and Marketing a Dental practice.
- Consistent Directory Listings.
- Content is King.
Social Media - Branding and ROI
- Understanding How Social Media can Share Your Message.
- What Platforms are Right for Your Practice.
Reputation Management- Your Online Brand is the New Word of Mouth
- Understanding Your Online Brand and Reputation Management Solutions
- Asking Patients for Reviews - a Team Effort.
- Handling a Negative Review
- How to Boost Your Online Reputation
- Tools to Execute Your Customized Reputation Management Plan
Internal and External Marketing
- Key Factors in Internal Marketing.
- Outsourcing Your Marketing Efforts
Speaker Bio
Patti Williamson has helped practices across the U.S. increase their implant case acceptance for more than 27 years. Her experience in the dental implant space allows her to share real-life experiences and best practices from Sales, Marketing, and Practice Management. Dentists have benefitted from her national lectures on improving implant and All on X case acceptance.
Patti has extensive experience lecturing and facilitating practice-growth workshops across the country for dentists and their team members. She has been certified in Situational Leadership, DISC Personal Assessment, Leadership Essentials, and Problem-Solving Process. She will utilize these tools and share techniques that you and your team can easily implement the following day when you are back in your office. Helping practices grow their implant business is her passion.
Speaker fee paid for by Nobel Biocare.
For more information contact Sarah Pilling at MDS. (508) 449-6012 or [email protected]